“ Reputation,” which came out in November 2017, seemed to be a direct response to the events of Swift’s 2016. ‘Reputation’ hearkened a new era of hidden meanings “Who doesn’t love a good conspiracy theory?! Taylor Swift hinting at things that are to come in a music video or award show speech or magazine interview. “It’s just part of being a Swiftie,” D’Amico said. Nicholas D’Amico, 28, a self-proclaimed Swiftie since 2006, told TODAY that he loves to theorize about Swift’s career moves. The code, when solved, spelled six unreleased tracks that would be on the re-release of her album “Fearless.” Nicholas D'Amico at the Reputation stadium tour. “Happy decoding!” she tweeted in 2021, alongside a video of letter pairings against a gold backdrop. Swift definitely encourages the practice. Because as long as they like it, I’ll keep doing it. “I love that they like the cryptic hint-dropping. “I’ve trained them to be that way,” Swift said to Entertainment Weekly in 2019. The best part? Fans are along for the ride and love to decode her hidden messages and clues - and Swift knows this. As Swift's career progressed, she turned into a mastermind and was able to create a new brand for herself as not only an incredible songwriter but also a master of deception and surprise. More of Swift’s devoted fans told TODAY they enjoy decoding the singer’s cryptic messages and riddles, and not just those pesky CD liner notes that Swift used to leave. ‘I’ve trained them’: Taylor Swift’s history of leaving Easter eggs for fans The credits for “folklore” and “evermore” held a subtle message: William Bowery is a pseudonym for her boyfriend, Joe Alwyn, who co-wrote some songs. To this day, Swifties know to read the fine print. Swiftie Krista Holtzman, 28, told TODAY that her favorite hidden lyric messages were “Should’ve Said No” (the message is “Sam Sam Sam Sam Sam Sam”) and “All Too Well” (“Maple Latte.”) Or, on “Red,” she capitalized lyrics that spelled out, “ASHLEY DIANNA CLAIRE SELENA,” for the hit song “22” - likely a reference to her at-the-time BFFs Ashley Avignone, Dianna Agron, Claire Kislinger and Selena Gomez. In her albums spanning from “Fearless” to “Red,” Swift would often capitalize certain letters in the liner notes to form a code - and for “1989,” she did the opposite, where fans were able to decode messages through uncapitalized letters.įor example, in the lyric sheet for “Fearless,” Swift capitalized letters that spelled out, “I CRIED WHILE RECORDING THIS” for the song “Fifteen.” “I remember sitting down with my sister and picking out all of the capital letters that would form messages in Taylor’s CD lyric books,” Duffy said. Melissa Duffy, a 24-year-old Swiftie, told TODAY that she’s been snooping for hidden messages and easter eggs for a long time - specifically within Swift’s CD lyric booklets, which often hold clues about her song’s subjects. Where it all started: Hiding messages in CD liners Below, TODAY breaks down the history of Swift’s riddles over the years. Now that her latest album, " Midnights," has dropped, even more questions are swirling. Essentially, being a Swift fan sometimes feels like a scavenger hunt - combined with a dash of imaginative thinking. Thanks to the advent of social media (especially TikTok), theories proliferate even faster than Swift's own cryptic clues. By doing so, Swift creates a community among fans, who put their thinking caps on to figure out what exactly is happening next for the 11-time Grammy winner. Rather than address news headlines or relationships head-on, she embeds messages in lyrics and liner notes, music video imagery and outfits - all winking references to her devoted followers.
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